Community
No creator should feel alone while building a keepsake business.
A professional home for keepsake and memorial artists
The Keepsake Association was created by Ashley De Grey after around eight years building her own keepsake business. Along the way she saw how awards, articles and professional recognition changed the way customers felt about buying something so personal — and how little of that existed for keepsake and memorial artists.
Our vision
To become the world's leading professional community for keepsake and memorial artists.
Our mission
Professional recognition, industry connection, business growth opportunities, customer trust and global discovery.
Our values
Excellence
We encourage strong standards in craftsmanship, ethics and customer care.
Recognition
Great work deserves to be celebrated.
Trust
Customers deserve confidence when choosing a keepsake artist.
Growth
We support members in building sustainable, respected businesses.
Founded by Ashley De Grey
Ashley spent years learning this craft largely alone. She searched for awards suited to the keepsake industry and could not find them. The Keepsake Association exists so no keepsake artist has to build in isolation, and so the artistry of this industry is properly recognised.
What we're building
The Association is a professional membership community. The global Find a Maker directory connects customers with makers they can trust. And The Keepsake Association Awards will bring recognition to an industry that has never had awards of its own.
Join The Association